Overture launch local search advertisement facility
29 June 2004
Overture Services have launched a local version of its Web search advertising facility Reuters reports.
Called Local Match, the service allows small businesses such as dentists and car dealerships to advertise on search engines by paying to link their advertisements to keywords.
Overture said its Local Match listings are now available on Yahoo and MyCity.com. They also will be displayed on other sites including MSN, ESPN.com and certain sites within the InfoSpace network.
And the site is available to advertisers whether or not they own a website.
"Our research shows that slightly more than 25% of commercial searches performed by online buyers today are local, and we expect that figure to grow over time as local search capabilities continue to improve," said Greg Sterling, program director for the Kelsey Group.
Overture, which was acquired by Yahoo last year, pioneered selling ad space linked to Web search results.
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