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Gates predicts consumer gain from search engine competition

28 June 2004

Microsoft founder Bill Gates has promised search engines will be ten times more sophisticated in the future.

Discussing Microsoft's upcoming clash with Google for ownership of the search engine market he said the competition would be "highly beneficial to consumers."

Speaking in Sydney he said: "The way search is done today is very low-tech - basically you take a bunch of words and make an index. Some of the false hits you get are a little humorous."

According to zdnet.com Mr Gates said Microsoft had been doing linguistic research over the last decade that "actually lets us parse and understand documents."

This means that search results would no longer show restaurants that were not nearby or link to sites for potato chips when the search had been about computer chips.

And he reminded the audience Microsoft was "in internet search before Google was founded."

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