Search is brand - the latest white paper from Weboptimiser and Market Sentinel
28 June 2005
With 40% of the top UK grocery brands, including Coca-Cola, Lucozade and Walkers Crisps, suffering from negative coverage on the first page of search results, the concept of online reputation management has never been more critical to brands. With the rise of blogs and message boards as influential places for customers to seek help on buying decisions, 15 of the top 37 online news sources comprising blogs and 87% of the population using search engines to find news and information as well as products and services, whatever a person finds out about a brand on the Internet is part of that brand experience – and a crucial factor in its integrity and assets.
In this new white paper, Nicholine Hayward and Mark Rogers explore the challenges posed to brands by search engines and blogging and outline the tools and techniques companies can use to fight back, control your messaging, protect their brand assets and develop new channels of communication with their target audiences, including:
- Auditing and monitoring the threats to their interests
- Ensuring their web presence reflects their message
- Optimising their web presence for usability
- Making their web presence search engine friendly
- Ensuring that "brand detractors" are responded to, or outmarketed
- Creating and optimising a corporate blog
- Using search engines for tactical ‘audibility’
- Benchmarking customer loyalty against the competition
Click here to download your free copy of Search is Brand
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Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
