Google unveils localised advertising service
15 April 2004
Search giant Google has unveiled a localised advertising service, just weeks after launching a local search product for testing.
The local advertising service allows advertisers in Google's AdWords program to specify that they only want the ads to show up for people in a certain city or within a radius around their business address.
The new program makes it possible for advertisers in eight countries -- including the United States, Germany and France -- to use the company's keyword advertising program to deliver targeted advertising by region and it is expected to prove popular with small businesses who might not have advertised on search engines before.
Google already lets US advertisers target ads to 210 market areas and will now offer targeting to thousands of cities in international markets other than at the country level.
The adverts will be shown on Google's main search results page and on certain partner sites including the company's local search site http://local.google.com. Locally targeted ads will not have a separate auction from national ads and both local and national listings will be returned to searchers.
Sukhinder Singh, Google's general manager of local search, said: "Our belief is that opening up more local-targeting options leads to new click opportunities for advertisers. It allows advertisers to step online in a more targeted fashion."
Rival internet company Yahoo also plans to launch its own local web search advertising product, through its Overture Services unit, in the next few months.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
