Search Engine Optimisation, Promotion and Internet Marketing

BellSouth signs deal for Google searches and adverts

7 April 2004

Google has announced a multi-year agreement with BellSouth to make its search results and targeted advertisements available to BellSouth Retail Dial and DSL internet subscribers.

The deal will see Google content available through BellSouth's home page for internet customers. BellSouth's Internet customer portal is available in English or Spanish. BellSouth customers will now be able to access to billions of web pages through Google's highly relevant search technology.

"BellSouth initiated a lengthy and rigorous evaluation in determining which search provider offers the best user experience for our customers," Tim Hill, director of portal services for BellSouth, commented.

"Google's technologically-advanced search capabilities and targeted ads on the BellSouth portal represent a win for both our internet subscribers and BellSouth."

BellSouth brings the best of the internet to customers, including online activities such as internet Radio, online games, music videos and ABCNews On. It is one of the only ISPs to provide 700k high-quality streaming video and also offers full-length feature films from Movielink.

"The addition of BellSouth, a leading domestic ISP, to Google's growing network of partners demonstrates the continued value we provide to ISPs through a broad set of innovative products that drive subscriber loyalty and profitability," Joan Braddi, vice president of Search Services for Google, said.

"Through this agreement, Google enables advertisers to achieve placement on another high-quality website and reach BellSouth's more than two million retail subscribers."

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