MSN Search Goof
28 March 2004
Microsoft Chief Executive Steve Ballmer, admitted on Friday: "That's probably the thing I feel worst about over the last few years - not making our own R&D investment".
"This is a case where we didn't do it all - and I wish we had." Ballmer was speaking at a Redmond conference held recently for online advertisers.
As recently as November 2003 Bill Gates was quoted in Newsweek as saying "we mistakenly didn’t apply a lot of our advanced ideas to do a Web-scale search engine. We were relying on an outside supplier for part of our search. That’s our mistake. There’s lots of need for improvement and I think you’ll see us innovate. We didn’t make it as much of a priority as we should have, and a year ago we recognized that and we’re on the job."
Microsoft are currently using Inktomi for their main search results, an index now owned by one of its major competitors, Yahoo!
Microsofts own search engine, MSN Search is said to be launched in July 2004.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.

