Yahoo launches enhanced autos search site
26 March 2004
Yahoo! Inc has unveiled a new Yahoo! Autos site, which allows users to search for automotive, content online.
The new service includes enhanced features such as a personalised research section and recommendations based on the most searched vehicles.
The new site, aims to make buying, selling and researching automobiles easier for consumers redesigned based on extensive consumer and advertiser research.
Yahoo says the revamped site also offers marketers increased opportunities to attract in-market car shoppers. The redesigned Yahoo! Autos site and its personalisation features "increase the value of marketers' programs through access to more qualified customers at every level of the marketing funnel: awareness, consideration and purchase", the company claims.
The new Yahoo! Autos site features a more interactive look and feel with easier navigation between popular areas of the site, such as new and used cars and better access to car comparisons and expert reviews. Additionally, users can shop for automotive-related content and products across the Yahoo! network.
"Today's enhancements help us deliver against our mission of providing the highest quality automotive buying, selling and research experience on the Internet," said Andrew Braccia, vice president and general manager for Yahoo! Autos. "Our research helped guide us to create a more comprehensive and easy-to-use automotive destination for consumers and marketers alike."
More than two thirds of new car purchases are now researched on the internet.
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