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Viewpoint announces official release of Toolbar

19 March 2004

Viewpoint Corporation has announced the official beta release of its Viewpoint Toolbar.

The Viewpoint Toolbar v1.0 is a browser-based application that allows users to search the internet using a new graphically enhanced interface.

The Toolbar features an innovative visualization technology called Graphically Enhanced Search(TM) (GES) and during a search, the Search Results tray displays previews of each of the listed results, using Instant Views technology, before users visit the actual pages.

Users are given the option of 'DogEaring' pages, in order to easily navigate back to relevant search results, Visual Bookmarks can be saved on favourite websites and a thumbnail image of the page is then placed into the Visual Bookmarks tray and the Toolbar features Pop-Up Slammer, next-generation pop-up blocking that is immune to blocker-circumvention technology.

The internet graphics and delivery systems company's new product also features options to view 3D and Flash(TM) animations within the toolbar and its trays, customise the look and functionality of the toolbar and receiving updates and upgrades to the toolbar technology automatically.

Viewpoint Corporation plans to deliver new features and skins, enhancements and performance upgrades frequently over the course of the next few weeks and months.

Jay Amato, CEO and president of Viewpoint Corporation, commented: "As of today, we have effectively taken the lead in the battle for desktop innovation in the search business. Up to now, searching has been stuck in the Dark Ages. People have had to use outdated interfaces that have merely been windows to text-based search results. Now, the Viewpoint Toolbar works like people think: with pictures as well as with words. We believe this will make searching more productive, intuitive and fun - with algorithmic and sponsored search results that are accurate and relevant.'

Viewpoint's announcement comes just three weeks after the company announced it was entering the billion dollar internet search business.

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