MailCreations.com completes SeekOver.com acquisition
4 March 2004
MailCreations.com has announced the successful completion of its acquisition of SeekOver.com.
MailCreations.com is a leading provider of Permission-based direct marketing services that enable marketers to segment and target promotional campaigns to consumers. The company has over 200 million opt-in users worldwide.
Florida-based SeekOver.com is a meta-search engine that serves targeted banners and cost-per-click searches via a number of advertising partners, including Kanoodle, Enhance Interactive, ePilot, and Fastclick.com.
Jose Vargas, MailCreations.com's CEO, commented, "The acquisition of SeekOver.com enables us to offer search marketing, the fastest-growing segment of internet marketing, and is consistent with our strategy of offering our clients a full range of electronic marketing options, while providing unmatched service and results.
"We will begin to offer our strong customer base, targeted banner advertising and cost- per-click advertising services, while continuing to increase the popularity of SeekOver.com past one million searches per month," Mr Vargas added.
Search marketing captured 15 per cent of all interactive ad revenues in 2002 and experts predict it will be a $7 billion a year industry by 2007.
MallCreations.com also intends to retain a variety of Seekover.com as an independent division
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