Yahoo widens web appeal with paid listings
3 March 2004
Yahoo has announced that it is planning to launch a system of free and paid inclusion of websites in the Yahoo index.
The company's Content Acquisition Program will offer sites placement in search results for a fee or free of charge in order to improve the size of its web index and the relevance of its search results.
The Californian company's paid inclusion service, called Site Match, will be powered by the Yahoo subsidiary Overture.
Site Match has no effect on where a participating Web site ranks in search query results and Yahoo will not distinguish in query results whether a listed Web site was included in its index for a fee or as part of Yahoo's general web crawling activities.
Yahoo currently makes a distinction between its main query results and sponsored search results, and clearly labels, which resemble online classified ads.
Site Match will group together paid inclusion programs from companies that Yahoo has bought, including Inktomi, AltaVista, and FAST; and clients of those programs will be transferred to Site Match.
Yahoo's new free inclusion channel is called Public Site Match and participants include government, academic and non-profit organisations, which will be able to add their online content to the Yahoo index. Interested parties need to contact Yahoo to submit their Web sites and content, the company said.
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