Verizon launches pay-per-click advertising service
1 March 2004
Verizon SuperPages.com has become the first online directory to offer national and local businesses pay-per-click advertising options.
Geographically targeted pay-per-click advertising means that businesses pay only when consumers click through to their content and bid on placement, setting their own price for what each click is worth, with higher bidders receiving top placement.
Pay-per-click advertisers can adjust bids as often as they want to highlight sales or take advantage of local events. Verizon is also continuing to offer fixed-fee ad placements on the new site for advertisers who prefer this option.
Lester Chu, vice president of strategic planning and marketing, said: 'Technology has changed the communications landscape, and the role of traditional yellow pages also is changing. Advertisers are going online to generate leads, and consumers are searching for local services on the Internet.'
Verizon SuperPages.com attracted more than 11 million unique visitors in January 2004. SuperPages.com, consumers can search by geography, products, specific brands or specialties, with Verizon Yellow Pages one of the largest print directories in the US.
In addition to SuperPages.com, consumers with Verizon Wireless Get It Now-enabled phones can download SuperPages On The Go and get access to nationwide white and yellow pages listings.
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