Metamend signs geographical location search agreement with NACGEO
27 February 2004
NAC Geographic Products (NACGEO) and Metamend have announced that they have reached an agreement on an Internet search engine service.
According to the agreement, Metamend will add a new meta tag to every web page of its clients and submit them to the database of NACGEO's Mobile Location Based Services Network (MLBS.NET).
The new meta tag, called an NAC (Natural Area Code) tag, adds location as a search variable that will enable Internet search engines to make accurate location based searches.
A NAC tag will specify the exact location of a business anywhere in the world to a resolution of 30 metres for an eight character NAC and one metre for a ten character NAC. This 'Universal Address' can be directly measured and navigated by GPS receivers, and pinpointed on all maps with Universal Map Grids.
The NAC tag not only makes location based searches possible, but also turns a keyword matching search into an accurate location based search. Using NAC to pinpoint locations overcomes confusions in the definitions and spelling of addresses in different countries and extends searches to all locations and areas no matter whether there are conventional addresses or not.
Metamend CEO, Richard Zwicky, said: 'This alliance with NAC Geographic Products Inc, a clear technology leader in the GIS field, means that together we are helping make it possible for people to get where they need to more quickly, and efficiently than was previously possible.'
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