Search Engine Optimisation, Promotion and Internet Marketing

Google, Overture and GO TOAST sponsor new industry association

26 February 2004

Google, Overture and GO TOAST have reportedly agreed to become charter sponsors of the Search Engine Marketing Professional Organization (SEMPO).

The industry organisation is now in discussions with other search engine marketers about sponsorships for SEMPO to conduct primary research and develop education materials.

Barbara C Coll, CEO of WebMama.com Inc and president of SEMPO, said: 'We are delighted to welcome the leading providers of search engine advertising and tools as charter sponsors of our non-profit professional association. Their participation validates the importance of SEMPO's mission, which is to increase awareness and promote the value of search engine marketing worldwide.'

'Google is committed to supporting the search engine marketing community in a number of ways,' said Tim Armstrong, Google's vice president of national advertising.

'We are pleased to join SEMPO's efforts to expand and develop the discipline of search marketing and to promote the value of targeted, performance-based marketing.'

SEMPO represents the common interests of more than 150 companies and consultants worldwide and provides them with a voice in the marketplace. The organisation's mission is to increase awareness and promote the value of search engine marketing services.

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