Yahoo! 'favourite among Asian business leaders'
16 February 2004
A report into Internet use in Hong Kong, India, Jakarta, Manila, Seoul, Kuala Lumpur, Singapore, Taipei and Bangkok found that 39 per cent of affluent Asians favoured Yahoo!
The portal reached almost twice as many urban adults aged 25-64 who had high household incomes and were business decision makers across all nine markets as its regional rival MSN.
The Emerging Channel Indicator report, which monitors new broadcast channels and established media, discovered that Yahoo! could also claim a larger unduplicated audience, with 61 per cent of Yahoo! users claiming to use Yahoo! only, compared to just 19 per cent of MSN users claiming to use MSN alone.
Yahoo! reaches 50 per cent of top management and 43 per cent of business decision makers (BDMs) every week across the nine markets in Asia Pacific, the study states.
'The higher up you are on the income ladder, the better Yahoo! performs in terms of reach,' said Miguel Bernas, Head of Marketing and Communications, at Yahoo! Southeast Asia.
The study also found that Internet penetration had increased dramatically since 1998, while average Internet spending and usage figures had also soared.
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