Online music now available from Coke
19 January 2004
The latest addition to the downloads market sees a site offering downloadable singles from just 80 pence, this time from soft drinks giant Coca Cola.
Coke's new website mycokemusic.com also offers albums for download for as little as £6.40 and is described as 'the first consumer branded, legitimate downloadable music site'.
Featuring more than 250,000 new and old tracks, the company claims the site will have the largest collection of legal downloads available on the net.
The music industry has hit out hard in recent months against the growing numbers of illegal download sites and file-swapping sites, which the industry claims are having a critical effect on sales. The Coke site is supported by the British Phonographic Industry, which aims to crack down on illegal file-sharing.
A spokeswoman for the drinks giant said: 'Coca-Cola is bringing legal downloadable music to a much broader and more mainstream audience than ever before. Consumers will be able to access the music they want, in a way that is simple and easy to use.'
The site will also feature exclusive and pre-release tracks from artists including Stereophonics, Kings of Leon, Sugababes and Lemar, some up to six weeks before they are available on the high street.
The website also allows music fans to listen to albums through their computer from just a penny a track but users have to be aged over 18 because payment is via a credit or debit card.
Eighties band Tears For Fears, reformed after the success of Gary Jules cover of the band's hit Mad World, are due to release their new single Closest Thing To Heaven exclusively on the site.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
