Online newspaper plan from Yahoo
14 January 2004
Planning to increase the journalistic content on its UK sites, Yahoo! is taking further moves to boost its brand name for supplying news.
The American Internet group will create its own online newspaper on its UK sites and has poached the Daily Express comment editor Simon Hinde, to implement a plan of producing original news and features.
Although the company will still use copy from news agencies it will increase the amount of stories produced by in-house journalists.
Mr Hinde told the Guardian: 'The idea is that Yahoo! wants to focus on content with a journalistic dimension to it, which has been lacking in the past.
'There is a feeling that there is an enormous opportunity to deliver content on the Internet... and that Yahoo! has one of the best known names in the business.'
Feature and comment pieces may also be introduced as a new idea, already proving popular on Yahoo!'s US sport site.
Mr Hinde said he was persuaded to move from newspaper to Internet journalism because it offered 'something new and challenging.'
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