fish4jobs revealed as best known UK online recruitment site
9 January 2004
In a national survey by NOP World, one in four respondents said they had used fish4jobs and 60 per cent had heard of the site, stating they would use it when next looking for a job.
Paul Sheppard, research manager at NOP World, told onrec: 'When asked what online classified sites they could name, 1 in 5 Internet users spontaneously mentioned fish4. When you consider that this represents in the region of 4.6 million adults, it indicates that fish4 are in an excellent position to progress in 2004.'
With an equivalent of over 13 million job seekers saying they would use the site, fish4 has very strong total brand awareness, 72 per cent of the respondents had heard of the site.
Throughout the coming year, fish4jobs is putting considerable investment into marketing to consolidate its place as the UK's leading online recruitment site.
Other sites that were well known or had been visited by participants, included Monster, Reed and Workthing.
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