Home > Internet news > Yahoo! software offers spam relief

Yahoo! software offers spam relief

8 December 2003

A new email authentication system developed by Yahoo! will, the company claims, abolish spam, by applying a new filter technique.

The new 'Domain Keys' software proposes to approach the problem at source; by authenticating the sender of every email sent to a user's account.

Key is the idea of every system sending an email to embed a private key in the message header. This would then be checked by the receiving system against the public key registered by the internet's domain name system.

According to Brad Garlinghouse, Yahhoo!'s vice president for communication products, concentrating on authentication is essential.

'One of the core problems with spam is we don't know, Yahoo! doesn't know, the user doesn't know…if it really comes from the party it says it comes from', he said.

'What we're proposing here is to reengineer the way the internet works with regard to the authentication of email.'

The Domain Keys software will, he said, be released next year some time, and will be available free for developers of major open source email software and systems.

Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.


Related news




Leading brand search engine marketing since 1996

Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.

With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.


Leading brand search engine marketing since 1996
ABOUT US | SERVICES | RESOURCES | CONTACT US | SITE MAP

An Adwords Qualified Search Marketing Company is an award given by Google to qualifying search marketing companies.

CEO of Weboptimiser, David White, is chair of the IAB Europe search taskforce

David White, CEO of Weboptimiser Group Ltd chairs the IAB Europe Search Taskforce and serves on the IAB UK Search Council, setting the standards for the industry.


Search Engine Marketing Jobs

Click here for Search engine marketing jobs and see what we could do for your career.