Quigo signs private-label PPC deal with US newspapers
10 August 2005
Quigo Technologies has announced a series of agreements with the online divisions of American newspapers.
The deal will see over 130 newspapers install private-label versions of its AdSonar Exchange pay-per-click (PPC) platform on their websites
The AdSonar Exchange software will transform each site into an auction marketplace for ad placement and companies already signed up to the package include, Newsday, the Houston Chronicle, the Denver Post, the Rocky Mountain News, the Oakland Tribune, and the Memphis Commercial Appeal.
The firms that have installed online biddable PPC advertising have reportedly generated renewed interest from local advertisers and AdSonar enables the newspapers to own their own ad inventory and design, their advertiser base, and generate a substantial revenue.
Quigo CEO Michael Yavonditte said: "We're beginning to see a radical shift in the way newspapers are assessing the competitive landscape of content and online advertising. They've quickly grasped the idea that it is the newspapers, not the ad network, who should own the advertiser base.
"Our auction-style pay-per-click is a great way for the newspapers to become relevant to their local advertisers who have been buying keywords from Google and Overture for years now."
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