Eurekster offers personalised search to website publishers
10 August 2005
Eurekster is making its behavioural search technology platform available to website publishers to offer personalised search on their own sites.
The company claims that Eurekster SearchPublisher is the first service to enable website publishers to provide their users with a "highly-tailored web search experience", claiming it will improve user loyalty and retention, and increases the publishers' share of the $5 billion online paid search market.
"Currently, publishers lose traffic to generic search engines because they don't offer their users a web search with a differentiated or specialised value-add that retains them," said Steven E Marder, Eurekster CEO. "By using Eurekster SearchPublisher, which publishers can brand as they see fit, websites harness the collective intelligence and energy of their visitors to provide highly relevant search results."
Eurekster SearchPublisher is initially launching with TradeComet's SourceTool.com, which provides a global sourcing engine for business-to-business buyers such as industrial manufacturers and suppliers, and Bolt.com, a youth hangout on the web with more than 4.5 million monthly visitors.
Lou Kerner, CEO of Bolt.com, commented: "A vertical search solution will add significant utility to our popular club applications where teens aggregate around shared topics of interest. Our teens will engage with and appreciate a search feature that learns from them and talks straight to them."
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