Google growth could be slowing down
17 November 2003
Google may already have seen its most dramatic period of growth, web advertising experts are suggesting.
Although they insist that growth will continue for the foreseeable future, analysts are predicting greater competition for Google as the market matures from large, established internet forces such as Microsoft.
With Google estimated to have turned over between $700 million and $1 billion last year, and growth in the internet advertising sector running at 210 per cent, a slowdown of some kind is, says eMarkteter Inc. analyst David Hallerman:
'Such growth can't be sustained', he says, predicting growth in the sector this year of 50 per cent, with a levelling off due by the middle of the decade.
With heavy investment from Microsoft in search technology, Yahoo's acquisition of Overture and Google's likely flotation, the market does seem to be concentrating into a fight between a small number of major players for overall dominance.
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