Google change upsets customers
14 November 2003
Some Google customers are upset that the updated AdWords service is causing them to miss out on possible sales.
The service was tweaked towards the end of last month, with the purpose of identifying successful advertisements, according to the company, and reducing the visibility of those that fail to attract clicks.
A company spokesman denies that overall ad response rates have changed as a result, but many businesses complain that the revised system forces smaller companies to compete for attention with larger ones, that can afford to pay for keywords.
The controversy comes as an unwelcome stain on the Google brand, as it continues its astronomical rise.
The company is said to be preparing for an initial public offering early in 2004, with the figure £15 billion suggested as the likely value of the growing keyword advertising business.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
