US adults use search engines every time
24 June 2005
Over half of all US online adults (53 per cent) use search engines most or every time they are online, new research claims.
However, the study by Harns Interactive also found that less than half of search engine users know the difference between natural and paid search results.
The "How America Searches" poll examines why people turn to search engines, which engines have the most loyal users, how well people can distinguish natural and paid results, and other questions.
"The more we understand about how consumers are searching, what they're looking for, and what their needs are, the better we can help marketers serve them," says icrossing CEO Jeffrey Herzog. "This report represents one more way for us to educate and inform the industry, just as we've been doing since 1998."
Researching specific topics is the number one search activity (88 per cent of search engine users), followed by getting directions/maps (75 per cent) and looking for news/info about current events (64 per cent), the survey found.
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