Cgogo search engine plans launch
23 June 2005
Beijing-based wireless search engine developer Cgogo has announced that it will officially launch an internet search engine in the fourth quarter of 2005.
Cgogo founder and CEO Zhu Bo told Russian news agency Interfax: "We are now fine-tuning content for the search engine and a beta version will go live at www.cgogo.com at the end of June or early July," Zhu said. "It is a third-generation internet search engine that offers personalized search services, adopts fuzzy search and concept cluster rank (CCR) algorithms."
Cgogo currently offers wireless search services for the mobile subscribers of both China Unicom and China Mobile. The company currently has 120 employees, 80 of which are technical engineers.
The company's CCR technology is different from traditional algorithms because, before presentation of final search results, it classifies search results into different "concepts" that a user may bear in mind when searching for information. Cgogo claims that the process is similar to human thinking.
"When different users search for the same thing on our search engine, the results could be very different because our search engine can learn by itself and our users can have a personalized search engine that produces personalized search results," Mr Zhu said.
In 2004, China's search engine market reached a value of $151 million, which includes the sales revenues of both search engine operators and channel distributors, according to figures from iResearch. The research firm predicts that the market will reach $473 million in 2005 and $679 million in 2006.
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