Yahoo! tests new Mindset service
1 June 2005
Yahoo! has launched a new tool that adjusts results based on how commercial they are on Yahoo! Next.
Yahoo! Mindset is currently in beta testing stage and uses a slider that appears when users search.
As the indicator is moved closer to shopping, commercial listings rise to the top and if its is moved towards researching, the results weigh toward educational, community and informational sites.
The service allows searchers to indicate whether they are more interested in performing research or buying something. In theory, Yahoo! Mindset could enable search advertisers and marketers to get better results and better target consumers.
Yahoo Research Labs senior director Bernard Mangold wrote in the company blog: "Sometimes you want to buy stuff and sometimes you just want to do research. In a typical search page, results point to commercial pages that are mixed together with non-commercial pages, so it's harder to find the type of information you're looking for. Mindset is our attempt to help solve that problem."
Yahoo! Mindset uses machine learning technology to assign each page a relatively continuous score ranging from -2 for the most commercial to +2 for the most informational. Pages scored 0 are a balance of commercial and informational and a coloured bar under each search result shows how Yahoo! scored that particular webpage.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
