Verizon sponsors SEMPO
24 May 2005
Online directory Verizon superpages.com has renewed its sponsorship for the Search Engine Marketing Professional Organization (SEMPO).
Verizon will continue to support SEMPO's activities over the coming fiscal year
Palo Alto-based SEMPO pledged to continue promoting the value of search marketing over the year. SEM (Search Engine Marketing) consists primarily of SEO (Search Engine Optimisation for websites) and paid advertising placements. SEMPO sponsors provide the funds for primary research and the development of educational materials for the industry.
"Online search is a vital part of any marketing strategy - including local businesses," said Darrin Rayner, vice president of e-commerce sales and online marketing for superpages.com.
"SEMPO provides a great service to the search industry, and superpages.com is committed to helping SEMPO demonstrate the value of search engine marketing as a necessary tool in the marketing mix."
Dana Todd, president of SEMPO, added: "Verizon was an early sponsor and their continued support will assist us with our educational efforts, event participation and advertising campaigns. Thanks to our sponsors' support SEMPO has grown globally in the past year - we now have very active chapters in Europe and Asia."
More than 16 million visitors complete almost 85 million searches on superpages.com each month and the service has more than 17 million US businesses listed.
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