SEO companies advised on optimising Flash sites
19 May 2005
Flash, the programming software of choice for many firms, is notoriously hard to optimise and many SEO companies struggle to do so.
The absence of quality content that cannot be indexed on a Flash site can prove problematic and, although META and keyword tags can be added, many search engines do not use them.
Large companies spend a great deal of money on flash sites and do not want to be told that the site cannot be optimised.
Search Engine Journal advises that Search Engine Optmisation (SEO) companies attempt to start the process when the Flash site is being developed, persuading the client to have flash headers and the rest of the site HTML based.
The website also suggests that another, more expensive, option is to create a duplicated HTML. META, keyword and description tags can be added to the opening page to be displayed while Flash is running
The article adds: "While some may feel that it can clutter a page, the results are hard to argue with. Follow standard SEO protocol. Use keywords in your TITLE tag. Build your link popularity to boost your client in the search engines. Try to link with sites that are pr 4 or more. Never link to sites that have more than 100 links on their link pages."
The final tip, described as controversial, is page re-direct, which works better in some cases than in others.
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