UK search engine marketing industry booming
17 May 2005
The UK search engine marketing (SEM) industry will be worth an estimated £600 million by the end of this year, according to new research.
E-consultancy, which tracks online marketing trends, claims there has been a 70 per cent increase in search engine marketing spend since last year and predicts that growth will continue.
Google and Yahoo! are both expanding their sponsored search services, while sectors such as travel, gambling, recruitment, automotive and property are increasingly investing in search engine advertising.
E-consultancy said Microsoft's new MSN Search and Google Local services would help fuel further growth, with significant increases in the small business market.
Ashley Friedlein, E-consultancy CEO, forecast that the launch of MSN's proprietary search engine and paid-listings will lead to a further increase in demand for specialist search marketing services.
"There's also the increase in spending on organic search, which could spark sector-specific search wars, as companies up the ante and jostle for position," he added. "Then there's the impact of Google Local on the SME fraternity. There really is a lot going on - it is a good time to be in search marketing."
The vast majority of SEM cash, around 84 per cent, is spent on paid for listings. Certain terms, such as 'cheap flights' are over-subscribed, a process known as keyword inflation, and companies are returning to search engine optimisation as a result.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
