Local TV stations create online ad network
11 May 2005
WorldNow, a technology vendor has joined forces with a network of almost 150 local TV sites to create the Local Media Network (LMN).
The network aims to create reach and an opportunity to simplify ad buying, attracting larger contracts than would otherwise be possible for a local station website.
The network, which will be represented in 34 of the top 50 US media markets, claims it has a combined 20 million monthly unique visitors.
The LMN will offer a range of different advertising units, including video, and is, at present, primarily a branding and contextual advertising play for national advertisers seeking to reach local consumers.
The network already has commitments from national advertisers such as MasterCard, Delta Airlines, Verizon and Vonage, according to a report by MediaPost.
Both Google and Yahoo! are also currently developing rich media as part of their contextual networks.
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