Web users 'shop online, buy offline'
9 May 2005
Ninety-two per cent of web retail conversions in the financial services sector take place offline, according to a new report.
Research by Yahoo! and Compete found that 28 per cent of search engine users went on to convert within four to six weeks after their initial financial services searches.
The study monitored search queries (loan, savings account, bank names, etc) on major engine and discovered that 83 per cent of credit card applications and 56 per cent of checking accounts were opened offline in a local branch.
The survey also suggests that 42 per cent of loan applications happened online, while 58 per cent occurred by telephone or in person, MediaPost reports.
A recent survey by the Kelsey Group found that 34 per cent of consumers who ultimately bought goods or products valued at $500 or more started their research/shopping online, but 90 per cent completed the transaction offline. Purchases included a diverse range of goods.
Yahoo! suggests that figures suggest consumers are becoming more and more comfortable with conducting certain kinds of transactions online, but are likely to continue conducting the majority of transactions offline for some time to come.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
