RustyBrick announces search engine relevancy challenge
4 May 2005
White-labelled search engine RustyBrick has launched the Search Engine Relevancy Challenge at the Search Engine Strategies 2005 Conference & Expo.
The challenge invites search engine optimisation companies, search engine marketing specialists and webmasters to rate the top search engines by relevancy.
Barry Schwartz, editor of Search Engine Roundtable and president of, said: "On April 13th we wrote a blog entry at the Search Engine Roundtable about The Search Engine Relevancy Challenge. In that entry, we proposed the idea of giving searchers, consisting of SEOs, SEMs, webmasters and those interested in search theory, the ability to rate the relevancy of one of the big four search engines."
The Toronto-based company has since built RustySearch, a new engine that pulls results randomly from Google, Yahoo Search, MSN Search, and Ask Jeeves. Searchers are invited to test the results and judge on a subjective level what the relevancy of the results are on a one to five scale.
"We understand that there are other factors outside of what we can test that count for relevancy, but we cannot possible test each one. We are using the provided API's and RSS feeds to pull the results from the search engines," Mr Schwartz added.
RustySearch claims that the Search Engine Relevancy Challenge is the first industry effort to identify the best search engine for relevance.
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