Obscure domains damage web business
27 April 2005
The majority of web users claim to have given up trying to guess a firm's domain name at least once, according to a new survey.
Research conducted by search engine specialists CommonName found that 71 per cent of net users had given up trying to guess a firm's URL at come point and most had quit after no more than three attempts.
Web users automatically assume a firm's address is its name followed by .com and blame hyphens and unusual domain endings such as .tv for obscuring results.
CommonName advises new companies to choose the most generic domain name possible and avoid confusing variants.
The firm insists that choosing a simple URL is the only way to guarantee customers can find the website, Demon@THUS reports.
CommonName also stresses the importance of search engine optimisation, with the overwhelming popularity of sites such as Google.
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