Multiply search engine finds social network content
26 April 2005
Multiply claims it has introduced the first search engine that finds information that has been published in web users' social networks.
Multiply's new search engine finds content such as photographs, blogs and movie reviews published by people connected to the user.
The Florida-based firm claims that relevance of search results is not just based on content, but also on the social relationship of the content owner to the searcher.
"If you are planning a vacation to Rome, a search on Multiply may yield a photo album taken by your cousin's neighbour during his vacation, and a blog entry written by your co-worker's nephew when he was backpacking through Europe," Peter Pezaris, Multiply's founder and CEO, explained.
"People often turn to Multiply first as an information resource because search results are more personal, trusted, and interesting than what one would find in a generic web-search on sites such as Google and Yahoo!. Multiply is the only place you can find these types of personal search results."
The search algorithm uses Multiply's proprietary proximity index and traditional ranking systems when sorting results. The system also takes into consideration numerous real-world dynamics such as the real relationship between people and the number of mutual relationships two people may share.
"Because relationships actually mean something on Multiply, search results do, too," Mr Pezaris added.
Search results are presented with a description of the relationship between the content producer and the searcher.
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