Wall Street Journal online profits soar
19 April 2005
Profits from the Wall Street Journal's online edition have reportedly outstripped those of its print edition.
Dow Jones's online operations earned more money than the flagship Wall Street Journal and Barron's, the weekly financial magazine for the first time during the first quarter of the year.
Both Dow Jones and the publisher of The New York Times were hit by falls in print media marketing budgets. Both companies cautiously noted improving trends in print advertising, but each highlighted investments in internet ventures.
Paid subscribers to The Wall Street Journal Online grew to 731,000 in March, up 5.2 per cent from a year earlier, the company said.
Overall, the company's electronic publishing arm, which includes the Dow Jones Newswires agency service, posted an operating profit of $21.5 million in the first quarter, while the print publishing division recorded an operating loss of $7.1 million in the first quarter, compared to a profit of $4.6 million a year ago.
The New York Times said it was optimistic about About.com, an internet site which it acquired this year.
Last month, Sly Bailey, the chief executive of Trinity Mirror, the largest publisher of regional papers in the UK, said: "What we want is simple: to win strong, profitable positions in key classified markets online."
The online news market is growing rapidly. Most major newspapers have online versions and search giants such as Google and Yahoo! have launched news search engines.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
