Napster predicts bumper year
7 April 2005
Online music company Napster has announced that it added 153,000 new subscribers in the final three months of 2004, up 53 per cent on the third quarter of last year.
The Los Angeles-based pioneer predicts a strong increase in revenue over the next year following strong fourth quarter sales and healthy subscription rates.
The firm's stock rose 9.2 per cent after the company launched a subscription music download service in September.
Napster's upward revision of its projected revenue, the second in five weeks, caused its shares to rise by almost 15 per cent on the New York stock exchange.
The site now has a total of 410,000 subscribers. Napster offers unlimited music downloads for $14.95 a month, versus a charge of 99 cents per song cost at Apple's iTunes site.
The new service, Napster to Go, has proved popular since its launch in February, but users who stop paying their subscription cannot then access their music. Napster also reported that sales of non-subscription music downloads were also surging.
Of the current 410,000 Napster subscribers in the US, around 56,000 are based at universities.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
