European SEM market to grow 65 per cent
18 March 2005
European search engine marketing is set to enjoy a boom in 2005, a new report claims.
New research from analyst Forrester predicts that the SEM market will grow by 65 per cent this year, compared to 2004, generating 1.4 billion euros of spending.
The company estimates that by 2010, European marketers will spend almost three billion euros on search marketing, up from 856 million euros in 2004.
In the UK, the largest online ad market in Europe, search marketing, will grow to over €1 billion in 2010, boosted by marketers in travel, finance, auto, and retail.
Forrester predicts that small to medium sized enterprises are now also set to include search marketing as part of their promotions strategy.
Hellen Omwando, consumer markets analyst at Forrester, said: "Growing numbers of online shoppers, online advertising budgets, and pay-for-performance search marketing models will attract both large and small firms.
"But while search spending will more than triple, its share in online advertising will decline by 2007, as consumer mistrust of paid listings takes effect, rich media ads gain prominence, and prices of keywords rise."
Forrester Research also noted that the maturity of search marketing in Europe varies markedly by country.
Commercial search marketing includes paid listings, contextual search, site optimisation and paid inclusions.
Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.
Related news
|
|
Leading brand search engine marketing since 1996
Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.
With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.
