Google expands AdSense service
17 March 2005
Google has reportedly expanded its AdSense advertising network offerings to include Ad Links.
Ad Links is a text box that can be included on sites which lists relevant Google searches to site content.
The links in question lead to relevant results of paid sponsored links in the Google AdWords index, rather than Google's organic search index, according to Search Engine Journal.
Using AdSense technology to deliver users to AdWords results will deliver a higher revenue payout for Google and publishers, since the listings are in fact search results rather than contextual advertising.
Google wrote on its website: "Ad Links are a new form of text advertising that we're offering to our AdSense publishers. Using the same contextual targeting algorithm that targets Google ads to your content pages, Ad Links units display a list of topics that are relevant to your page. Each topic, when clicked, brings the user to a page of related advertisements.
"The result is advertisements that are closely targeted to the interests of your users. By selecting the topics through interaction with the ad unit, users are presented with useful information in the form of related advertisements. Their direct involvement with the evolution of the ad unit guarantees an interest in the ads that are presented."
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