Search Engine Optimisation, Promotion and Internet Marketing

Kanoodle unveils local targeted contextual advertising

8 March 2005

Kanoodle has announced the launch of Kanoodle's LocalTarget, a sponsored links product built solely for local targeting on content pages.

LocalTarget enables advertisers to more accurately target local customers via a topic-matching approach to listings on market-specific webpages.

For example, advertisers looking to target the Baltimore market can select the LocalTarget topic of "Baltimore" and listings are then mapped to the content pages of a local media property which targets the Baltimore market.

"Kanoodle is focused on providing sponsored links products to address all of the web's content and search pages and LocalTarget is the next step to connecting advertisers with their ideal customer online," said Lance Podell, chief executive officer of Kanoodle.

"LocalTarget ensures relevancy while providing the same freedom and control as our other sponsored links products, which makes LocalTarget a 'must buy' for advertisers looking to reach customers in a specific geographic location."

Kanoodle contextually targeted text ads appear on USAToday, MSNBC, and on publisher sites running Kanoodle BrightAds.

The majority of buying and selling happens locally and both national and local businesses spend almost $100 million annually trying to reach consumers in specific markets, according to The Kelsey Group.

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