New Clicklab technology combats click fraud
3 March 2005
Clicklab has announced that it is making its advanced pay-per-click (PPC) click fraud detection technology generally available.
The firm launched the commercial release of its new tool at the Search Engine Strategies conference and trade show in New York.
"It is impossible to estimate the true scale of the problem, because search networks are understandably reluctant to share information about click fraud with advertisers," said Clicklab CEO Dmitri Eroshenko.
"Click fraud levels can be influenced by many risk factors, such as bid price, volume of searches for a given keyword phrase, and competition."
Designed to detect and document PPC click fraud, the new service is the most advanced post-click, or advertiser-side click fraud detection technology on the market, based on a sophisticated statistical scoring algorithm.
Clicklab Click Fraud Detection service works with a full set of web analytics data collected for a given website. The system monitors web site traffic for suspicious activity and applies a series of statistical tests to detect fraudulent click signatures.
Google CFO George Reyes recently told CNN: "I think something has to be done about (click fraud) really, really quickly, because I think, potentially, it threatens our business model."
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