Ask Jeeves teams up with Hello! Magazine
18 February 2005
Search engine Ask Jeeves has partnered with celebrity site Hellomagazine.com to provide celebrity content for its Famous People Smart Search tool.
The two well-known brands will work together to provide users with up-to-the-minute hellomagazine.com profiles for celebrities searched for on Ask Jeeves.
The Smart Search tool offers more effective searches by giving the user direct results in a box out format at the top of the search results page, rather than simply directing them to just '10 blue links'.
A user performing a search for a famous UK celebrity such as "Billie Piper", "Jamie Oliver" or "Shirley Bassey" receives a picture and lead text directly on the page.
Web surfers can then click on the 'More' function to read the full profile on hellomagazine.com and there is also a link to the homepage of the hellomagazine.com website within the 'Go to' section of the Famous People Search.
Tree Elven, Hello! website editor, said: "We're very happy to be providing quality profiles from our six sections to users of Ask Jeeves' Famous People Search. This is our first deal with a major search engine in the UK, and we are really excited about expanding our relationship with them in the future."
The box out result is triggered on a selection of UK and global celebrities and historical figures and is one of the most popular Smart Searches provided by Ask Jeeves.
Tony Macklin, Ask Jeeves director of product added: "We aim to provide the most relevant and up to date content for our users and partnering with hellomagazine.com was the logical step when looking for the best celebrity information."
Currently, the top ten most searched for celebrities on Ask Jeeves are:
Paris Hilton
Britney Spears
David Beckham
William Shakespeare
Eminem
Harry Potter
Thierry Henry
Jennifer Lopez
Michael Jackson
Robbie Williams
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