Search Engine Optimisation, Promotion and Internet Marketing

Kanoodle appoints new CEO

27 January 2005

Kanoodle, a provider of sponsored links for search results and content pages, has announced the appointment of current president Lance Podell as chief executive officer.

The appointment, effective immediately, will see Podell take over as CEO from the company's founder, Kent Keating, who assumes the role of chairman.

Mr Podell, who joined the company in December of 2003 to help launch the firm's content division, will be based in Kanoodle's New York City office.

Before joining Kanoodle, he was the general manager of Sprinks, a division of About, which was bought by Google in 2003 and prior to that he was chief marketing officer at DealTime, now Shopping.com. He is a graduate of Lafayette College and holds an MBA from Harvard Business School.

"Kanoodle has achieved a great deal of success over the past year and we will continue working to grow our business in 2005," said Mr Podell. "I'm thrilled to be able to lead Kanoodle as we redefine the sponsored links industry and set the standard for product innovation, program execution and advertiser satisfaction."

"Lance is a proven leader, an innovator in the industry and a driving force in Kanoodle's business," added Mr Keating. "He has a strong desire to see our company succeed and I'm confident that he will lead Kanoodle to new heights in the years to come."

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