Search Engine Optimisation, Promotion and Internet Marketing

Google planning changes to AdWords

25 January 2005

Google is rumoured to be about to announce changes to its AdWords pay-per-click search business.

AdWords is the most successful pay-per-click search advertising service and revenues from contextual advertising account for over 90 per cent of Google's annual income.

The search giant is believed to have become concerned about growing discontent with the AdWords/AdSense service following reports of increasing click-fraud and decreasing ROIs.

Google is now offering advertisers more control over their AdWords campaigns. The company rented a conference hall in San Francisco and put 1800 of its sales staff to through a day-long seminar detailing changes to the AdWords advertising environment.

According to the Silicone Valley Watcher blog Google is about to give advertisers and SEMs who have achieved Google Advertising Professional certification a lot more control over their AdWords accounts and is expected to announce the release of an application-programming interface (API) that will allow advertisers or their third-party representatives control over the delivery, timing, geographic distribution and costs of AdWords advertising.

Competition is hotting up in the search market from companies such as AskJeeves, Overture, AOL and MSN.

Google has refused to confirm or deny the AdWords rumours.

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