Blog Search Engine boosts traffic
25 January 2005
The Blog Search Engine, one of the premier search engines for blog entry results, has recently announced that it has increased blog searches by over 10 per cent.
The company has introduced a new Blog Search Toolbar powered by EffectiveBrand. Blog Search Engine claims its Blog Search Toolbar has attributed to a jump in searches.
"Using EffectiveBrand, we created our toolbar in less than 10 minutes, placed an image and link to download it on our site and then downloads started almost instantaneously," said Loren Baker of the Blog Search Engine. "Since distributing over 700 Blog Search toolbars to our users, we have seen an increase of over 10 per cent in total searches, more traffic and branding, and an increase in overall revenue."
"The incorporation of Effective Results in the Blog Search Toolbar has increased user's satisfaction as it complements the Blog Search Engine by suggesting related links and resources," Effective Brand's CEO, Ronen Shilo, commented.
Blog Search Engine attributes the large number of toolbar downloads to its marketing efforts on its onsite promotional channels.
"We've strategically placed links to our Blog Search Toolbar on our homepage, on search results pages and in outgoing emails to bloggers who submit their blogs to the Blog Search Engine." Ms Baker added, "We are also looking into other marketing channels to distribute our toolbar after measuring its effectiveness in generating more searches."
To create a customized search toolbar for their sites, publishers can go to EffectiveBrand and follow a simple, 4-step procedure in order to create and/or upload a logo, search string, custom buttons and an optional RSS feed aggregator.
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