Search firms team up to tackle blog spam
20 January 2005
Search giants Yahoo!, Google and MSN have joined forces in order to fight weblog comment spam.
The companies have teamed up with a group of high profile internet firms and other firms, such as Six Apart (TypePad, MovableType, LiveJournal), and WordPress, to back a new technique designed to combat so-called comment spam
The new NoFollow tag scheme centres on modifying standard HTML 'href' link tags by adding a rel="nofollow" attribute to hyperlinks.
The tag allows webmasters and weblog owners to tell search engines that the links are effectively untrusted.
"We think this is a good first step towards significantly reducing the spam burden on bloggers and weblog hosting companies," said Jeremy Zawodny, from Yahoo! Search. "It's great to see so many players on board. In the coming weeks you can expect to see the changes reflected in our web index."
A number of other firms, including Ask Jeeves, are reportedly considering the NoFollow tag.
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