blinkx unveils TV search engine
20 January 2005
Search company blinkx has launched the first search engine that enables personal computer users to search TV across news, sports and entertainment programming.
blinkx's technology works by capturing and indexing the entire video stream directly from TV and consumers can search and access news, movie trailers, popular multimedia segments and other video formats on demand.
"blinkx TV fills the gap between the explosion of rich media content and the growing consumer interest in harnessing it," said blinkx founder Suranga Chandratillake.
"At blinkx we've recognized consumers' needs and taken the search engine to a new level. Ground breaking automatic transcription technology, which transcribes content straight from the cable box on the fly or from video already stored on the web, together with advanced phonetic matching speech recognition technology, automate the process of searching TV clips for the first time."
blinkx plans to make money through a distribution network model where content owners would pay a fee or share of the revenue for delivery traffic to their site. Serving video ads before and during the content search is another potential revenue model.
The service is already live and offers content from the BBC, Sky, ITN and American channels including ABC and NBC. There are more than 42,000 hours of searchable video and audio on the archive. However, users will have to pay to see clips when they originate from subscription sites such as CNN.
blinkx chief executive officer Mark Opzoomer added: "Today's consumers deserve an easier way of finding multimedia online. Rich media, like video, is the next step in the evolution of search from web, to desktop, to living room."
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