Home > Internet news > Google unveils photo software upgrade

Google unveils photo software upgrade

19 January 2005

Google has launched an upgrade to its Picasa photo editing and organising software.

The new package offers users advanced capabilities, such as adding new lighting and colour effects, and burning CDs, and builds on the product Google gained when it acquired photo management company Picasa last year.

Picasa 2 is available for free download from the search giant's website. The programme scans stored images and sorts them by date, allows users to add labels and star ratings to favourites, keep pictures in multiple albums and share photos with friends via Picasa's instant messaging product, Hello.

"With Picasa 2, we've made it easier for people to organize, improve and enhance their photographs, as well as create photo CDs, personalised slideshows, desktop collages, and much more," said Lars Perkins, Picasa general manager.

"Digital photos are an important and growing category of personal information, and Picasa is in line with Google's commitment to develop advanced technologies that further help users to find, organize and share information that's important to them."

The new software is available for download from Google's Picasa page. It requires Microsoft's Windows 98, ME, 2000 or XP operating systems, and Internet Explorer 5.0 or higher.

Picasa was founded in October 2001 and Google purchased the company in July of last year, offering free downloads of its then current software, Picasa 1.6, almost immediately. The software had been retailing for $29.

Apply for your free web assessment - get a complete health check and optimisation action plan from Weboptimiser, the experts.


Related news




Leading brand search engine marketing since 1996

Founded in 1996 as an SEO company, Weboptimiser is today one of the Internet marketing sector's best-known and most respected search engine optimisation (SEO) and pay per click (PPC) search engine marketing companies.

With a unique portfolio of brand-friendly services, including usability, contextual advertising and web analytics, a pioneering methodology that covers all 4 stages of interaction between a web site and its visitors, we make our clients sites faster, smarter, busier and more profitable.


Leading brand search engine marketing since 1996
ABOUT US | SERVICES | RESOURCES | CONTACT US | SITE MAP

An Adwords Qualified Search Marketing Company is an award given by Google to qualifying search marketing companies.

CEO of Weboptimiser, David White, is chair of the IAB Europe search taskforce

David White, CEO of Weboptimiser Group Ltd chairs the IAB Europe Search Taskforce and serves on the IAB UK Search Council, setting the standards for the industry.


Search Engine Marketing Jobs

Click here for Search engine marketing jobs and see what we could do for your career.