Yahoo launches extended search service
17 October 2003
Yahoo has boosted efforts to secure a larger share of the search market with the launch of a new personalised online shopping search service.
The SmartSort system is designed to personalise searches to take into consideration requirements such as price and technical specifications.
Product search is an increasingly competitive market on the Internet, with many engines vying to be the launch point for consumer purchases.
SmartSort will enable users to compare prices of products that will be ranked according to specific criteria.
Recent research suggests that more and more people are now confident enough in the security of the Internet to regularly buy goods and services online.
A study out this week showed that Britons would spend £4 billion on the Internet in the run up to Christmas.
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