Lycos and Google sign advert deal
2 October 2003
Lycos and Google are set to cooperate in the provision of targeted online advertisements in a recently announced agreement.
The deal entails advertisements taken from Google's Adsense programme being displayed on selected sites on the Terra Lycos network.
The online adverts will be contextually targeted and relevant to the sites they are displayed on. These include Lycos, Terra, HotWired, Webmonkey and Tripod.
The new scheme promises to extend the reach of Google advertisers to the millions of users on the Lycos network, a development that insiders are confident will be of all-round benefit:
'This agreement is a win for the publisher, the advertiser and the user with highly relevant, unobtrusive text ads enhancing the user experience and generating significant revenue,' said Charles Theiss, vice president of sales and operations for Terra Lycos.
'The Google AdSense program, with its unique targeting capability, is a great complement to our other ad delivery products,' he added.
Figures from Nielsen suggest that the US Lycos network drew over 31 million users in August alone.
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