The Trusted Feed Revolution
If ever there was a sign that the search engines have accepted search engine optimisation companies as partners, rather than adversaries in a game of cat and mouse, itÕs the launch of Trusted Feed. With the news of WeboptimiserÕs recent appointment as Inktomi Trusted Feed partners, itÕs clear that the search engines not only tolerate but actively encourage a new generation of ethical, value-added SEO services. Traditionally, database-driven sites such as travel, shopping, auctions and share trading, have been very difficult to optimise for search engines, mainly because of the number of pages and the constantly-updated site content. WhatÕs more, Flash, dynamic ASP, CFM and frames arenÕt very search engine friendly formats. With Trusted Feed, large, dynamic sites can not only optimise their entire content very quickly, but enhance the user experience of their site while paying a fixed cost-per-click to the search engine. Recently embraced by Amazon, ToysRus and eBay, it has benefits for search engines, Internet users and SEOs alike. A partnership between a search engine and an SEO in the creation of search engine listings, Trusted Feed provides a technological by-pass to the traditional submission and site review process. The search engine ŌtrustsÕ the SEO to supply accurate data about the clientÕs site content straight into the search engineÕs index, where it is verified, assessed and listed in the usual way. So while the search engine enjoys a guaranteed revenue, the SEO works in an exclusive partnership with the search engine in boosting its clientsÕ visibility and functionality. Unlike many other forms of optimisation, Trusted Feed requires no site changes or re-engineering. Data can be re-submitted every 24 hours to keep listings fresh, inclusion is guaranteed and, most importantly, a Trusted Feed listing is indistinguishable from the rest of the listings, giving it greater credibility than a sponsored link or ad A further benefit is that search engine visitors can be taken straight from the search engine to the specific content theyÕre asking for.David White
CEO
Weboptimiser Ltd
