Royal Festival Hall
How Weboptimiser helped The Royal Festival Hall increase its online booking revenues
The client
The Royal Festival Hall opened in 1951, during the Festival of Britain. A Grade 1 listed building, offering a world class programme of theatre, dance, music and poetry and attracting visitors and performers from around the world, it has been a showcase of arts, culture - and technology - ever since.
The challenge
One of the first arts organisations to embrace the Internet, The Royal Festival Hall has its own in-house web team and has offered online ticketing from its site at www.rfh.org.uk since 1998. It was also one of the first to appreciate the power of search engine marketing - and its potential to boost both traffic and transactions. However, the ever-changing schedule of cultural events, plus a content management system that wasn't search engine friendly had made it very difficult to optimise the site effectively and the in-house team turned to Weboptimiser for help.
The brief
Weboptimiser's brief was simple: to work closely with the in-house web team to maximise the site's existing visibility on Google and further increase revenues from online bookings.
The solution
In an intensive five-day SEO training programme, Weboptimiser's team of search engineers helped the in-house team make the site search engine friendly. From creating new templates to working on the content management system, the site was technically transformed whilst retaining its existing look and feel - and maintaining its brand integrity.
The result
Within just a few weeks, the site was enjoying an increase in traffic from Google of 25%, a significant improvement considering that visibility was already high. This was accompanied by a corresponding rise in bookings to add revenue to the bottom line - and an excellent return on the Royal Festival Hall's investment in search engine marketing.
For more information about Weboptimiser's search engine marketing services, either email or call Joshua on +44 (0) 20 7953 7199.
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